PARTNER NEWS
09/10/08 - ORANGE ADVERTISING Because we improve what we have and we think big about the future, with our Line of Business in Paris with nearly 200 people developing ideas and solutions for digital marketing. We also propose an international offer: AD Europe with a reach of 160 million Europeans in 30 countries.
Because we know that the future is “mobile”, we are the first company to develop triple play solution: internet, mobile and iptv.
Because we always want more, in November 2007 Orange acquired Ya.com. We continue to expand our network portfolio with partners like Meetic, Hi5, Kewego and others that will soon incorporate. We also have thematic and competitive packs with integrated solutions: Women, Sports, Finance, Entertainment, Web2.0, Immigrants, Motor and others.
Because our aim is to be competitive, we offer behavioural targeting, video streaming advertising, Orange World and ring back tones advertising.
TODAY WE COMMUNICATE BETTER…
Florian Lang, General Manager of Kassius
08/10/08 - The Meribel Ad Festival is an outstanding place for exchanges and meetings. As digital and mobile advertising grow, it becomes critical have a new focus on interactive creation and efficiency. I accepted the honor of being the president of the Cyber jury with great pleasure because I am convinced that sharing our knowledge and our best experiences is the best way to improve creativity and to originate future successes. I will do my best to make this edition a must in terms of transparency, simplicity and excellence. With all the members of the jury, we will put all our implication to accomplish a fantastic teamwork. Rendez-vous on the slopes!
24/09/08 - MASTERS OF CREATION, 3RD EDITION La Poste has launched for the 3rd consecutive year the Masters of Creation, a competition dedicated to agencies in order to encourage Research & Development in Direct Marketing.
Partners of the competition are the French Association of Agencies (AACC), the French Union of Advertisers (UDA), the professional press magazine CB News and the Meribel Ad Festival.
The objective: promote research and innovation in direct communication in letter box.
The winners will be rewarded on stage during the Marketing Services Cristal evening on December the 14th .
To know more about it: www.mastersdelacreation.com
Anne-Marie GAULTIER, Communication Manager and of the BOUYGUES TELECOM trademark, President of the Club des Annonceurs.
06/09/08 - For more than 15 years, the « Club des Annonceurs » (Advertisers Club) has been gathering professionals from the Marketing and Communication fields around a common objective: exchange and experience sharing in a pragmatic, convivial and confident way. More than 120 brands and 150 members, representing almost 20 different business areas, are currently part of the Club.
Today, the Club claims an even stronger legitimacy, singularity and professionalism in the Communication realm, by having the ambition of becoming a “trendsetting” Club that will help advertisers to understand better the new challenges of their businesses.
To achieve that, the Club will concentrate on three lines of thinking: the identification of the new perimeter of intervention of an advertiser and its role in the company, the integration of the new media tools, and the understanding of the main evolutions of the consumers behaviors and of the society.
Several meetings are organized every month with the most recognized experts in the communication and marketing business: workshops, debating dinners, seminars but also informal and festive moments. Indeed, we think that debate and experience sharing will make us improve our businesses.