At a time when, all over the globe, climate change is the hot topic, politicians are addressing the world with Sustainable Development issues, corporations have to prove to consumers its responsible behavior; the advertising industry is challenged.
This year, Meribel Advertising Festival offers a meeting point for this growing concern with an exhibition of Environmental & Social Ads, organized by Adforum.com and sponsorized by Alternative Channel.
The Exhibition « Together for a Sustainable World. The Advertising Community Promise » show how professionals from all continents can use their core talent: creativity, to play a significant role in addressing today’s crucial world issues.
ACT stands for Advertising Community Together. It’s a non profitable initiative which federate, inspire and promote responsible communication and practices, in order to play a concrete role for sustainable development and social responsibility.
Location: Auditorium Hall