THE ADVERTISERS JURY

President : ANTOINE SIRE
HEAD OF BRAND, COMMUNICATIONS AND QUALITY, BNP PARIBAS (France)
« In the european competition, certain categories had creations of high quality, while in other categories we doubt if the best campaigns found their way to be presented in Méribel. Important is that the price winning campaigns in te category Europe do great honour to the profession. Concerning France, we had some funny campaign ideas despite the economis pressure which we regret, and these were not developed to a creative good final execution. Even if a difficult business environment creativity is an important contributor to redynamise. It is the strength of Méribel to rewards this. »