« The challenges in getting closer to our consumers have never been greater. As consumers, we are surrounded by a magnitude of media channels; we have become experts in filtering and editing. We consume media on our own terms, when and where we wish. Deeper understanding of the consumer and their media involvement is critical to the clients and brands with whom we work. Méribel allows us the opportunity to meet, share, learn from each other and look forward. It is a chance for us all to come together and be inspired It is an occasion for us to reward great work that demonstrates solid consumer understanding that really delivers effective communication through media. »

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