« Our industry is at a crossroads. One of the most exciting times where everything is up for grabs. The media rules have been re-written. I'm interested in seeing work that has moved on and grasped these opportunities. I'm also interested in whether the idea is any good or not. People are very excited about innovation and technology at the moment. Perhaps great ideas have taken a back seat because of this. »

« As co-president of the Integrated Jury, I observe that the concept of "integrated" is not yet fully developed. It often lacks the big idea and its creative expression adapted to the different media. This concept goes further than what we observe mostly today, which is the transmission of a same key visual and message through different media. The future challenge will be to integrate the creative adaptation of the concept to each media. Only then the consumer will engage himselfwith the brand throughout the different media. »