LUC TRAN THANG,Orange Publicité and Portals & Internet services Managing Director, ORANGE

« Orange has the pleasure to be official partner of the Méribel Ad Festival and especially of the Cyber Cristal category who rewards the best creatives in Internet. This year Méribel focuses in particular on innovation: what is the best way to integrate the internet media in the communication strategy and how to get a good customer experience on each contact points with the brand.

The actual phenomenum of digitalisation of the media has naturally leaded Orange to go with its customer and partners in a cross media approch. Thus, by proposing advertisers to integrate Orange publicité Internet-TV-Mobile formats, Orange positions itself in the middle of development of the media. »