The best of creation and business!
The real cross-roads of the Festival, the CRISTAL-LAB (formerly the Advertising & Marketing Forum), «discussion laboratory», is the place to get an overall view of the news, the prospects for the sector and the biggest innovations. For four days, workshops, conferences and round tables are organized to bring together the biggest French and international specialists from their respective domains.
In a world where communication is rapidly changing, innovation has become a real preoccupation. This is why the CRISTAL-LAB conferences have chosen to handle this theme in a horizontal manner in the choice of participants, as in the choice of the themes for the conferences.
To innovate is to optimize the integration of Internet in communication strategy.
To innovate is to accompany the consumer’s experience at every point of contact with a brand.
To innovate is to create and produce in the best way for targets that are used to the best visual effects.
To innovate is to reinvent the relationship between agencies and clients.
To innovate, lastly, is to try out new ways of working, new agency models, and to invent new creative languages.
Each of these themes will breathe fire into this year's CRISTAL-LAB debates.
The professional meetings and the competitions set the pace of the Delegate’s days, and are more than ever the opportunity to exchange ideas, share points of view and to imagine the coming developments in the sector.